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Analytics

Chat Insights

Chat insights show you the questions your viewers are asking, how well the AI is handling them, and where your content has gaps.

Top Questions

The most frequently asked questions across all viewers and sessions. This is pure gold for content improvement:

  • If 50 viewers this month asked about Stripe integration, either cover it better in the video or add comprehensive documentation to the knowledge base.
  • If viewers keep asking "is there a free trial?", you might need a clearer CTA or a pricing section in the video.

AI Performance

See how many questions the AI answered confidently versus how many were escalated to humans. A high AI confidence rate means your knowledge base is comprehensive. A lot of escalations might mean you need to add more documentation.

Using Chat Insights

Chat insights close the feedback loop between your content and your audience. Review them weekly or monthly to identify:

  • Content gaps — Topics viewers ask about that aren't well-covered
  • Knowledge base opportunities — Questions the AI struggles with that could be solved by adding a document
  • Video improvement ideas — Frequently asked questions that should be addressed in the video itself