Completion Rate
Completion rate measures what percentage of unique viewers watched enough of your video to be marked as completed. It's calculated as completed views divided by unique viewers.
How Completion Works
Each event has a configurable completion threshold, defaulting to 80%. When a viewer's highest progress point (across all their viewing sessions) reaches this threshold, they're marked as completed.
The "highest progress" metric tracks the furthest point reached, not the current position. If a viewer watches to minute 15, closes the tab, comes back, and starts from the beginning, their highest progress is still minute 15.
What's a Good Completion Rate?
This depends on your content and audience, but as general benchmarks:
- Above 70% — Excellent. Your content is highly engaging and the AI is supporting viewers effectively.
- 50–70% — Good. Room for improvement, but solid engagement.
- 30–50% — Average. Look at drop-off data to identify problem areas.
- Below 30% — Needs attention. Review content pacing, AI answers, and drop-off points.
Improving Completion Rate
The best way to improve completion rate is to combine drop-off analysis with chat insights. If viewers consistently leave at a certain point, examine what's happening there. If viewers ask the same question repeatedly, your content might not be covering that topic well enough.
See Improving Completion Rates for a detailed guide.